Our Story

Great Britain Tourism Guide was established in 2015 by a group of passionate travelers and tourism professionals who recognized the need for comprehensive, reliable information about traveling in the United Kingdom. What began as a small blog sharing personal experiences and local insights has grown into one of the UK's leading tourism information portals.

Our journey has been guided by a simple mission: to showcase the incredible diversity of experiences that Great Britain offers, from the iconic landmarks of London to the remote wilderness of the Scottish Highlands, from the dramatic castles of Wales to the stunning coastlines of England.

Based in central London, our team consists of travel writers, local experts, and tourism professionals who bring together decades of combined experience. We work closely with national and regional tourism boards, local businesses, and cultural institutions to provide up-to-date and authentic information that helps travelers plan their perfect British adventure.

Our Mission

We believe that travel has the power to broaden horizons, create connections, and foster greater understanding between cultures. Our mission is to inspire and enable meaningful travel experiences throughout Great Britain by providing trusted information, practical advice, and immersive content that brings destinations to life.

We are committed to promoting sustainable and responsible tourism that respects local communities and environments. Through our platform, we aim to highlight lesser-known destinations alongside famous attractions, encouraging visitors to explore beyond the beaten path and distribute the benefits of tourism across regions.

Whether you're planning your first visit to Britain or are a seasoned traveler seeking new experiences in familiar places, Great Britain Tourism Guide is dedicated to being your most reliable resource for discovering the very best of what this remarkable island nation has to offer.

Our Values

Authenticity

We provide genuine information based on real experiences and expert knowledge, avoiding oversimplification or romanticization of destinations.

Sustainability

We promote responsible travel practices that respect local environments, cultures, and communities across Great Britain.

Inclusivity

We create content that's useful for all travelers, regardless of age, background, budget, or ability.

Exploration

We encourage travelers to venture beyond tourist hotspots to discover the full diversity of British experiences.

Meet Our Team

Sarah Williams

Founder & Editor-in-Chief

With over 15 years in travel journalism, Sarah's expertise in British tourism has been featured in major publications worldwide.

James MacDonald

Scotland Specialist

Born and raised in the Highlands, James brings authentic local knowledge and a passion for Scottish history to our team.

Rhys Thomas

Wales Correspondent

A historian and tour guide from Cardiff, Rhys specializes in Welsh culture, castles, and outdoor adventures.

Emma Porter

Food & Culture Editor

A culinary expert with a background in cultural studies, Emma explores Britain's rich food heritage and arts scene.

Our Partners & Affiliations

Great Britain Tourism Guide works in collaboration with leading tourism organizations across the United Kingdom to ensure we provide the most accurate and comprehensive information for our visitors. Our partnerships include:

  • VisitBritain - The national tourism agency for Great Britain
  • VisitScotland - Scotland's national tourism organization
  • Visit Wales - The Welsh Government's tourism team
  • VisitEngland - The official tourism board for England
  • Association of Leading Visitor Attractions (ALVA)
  • British Hospitality Association

We're proud members of the Travel Media Association and the Sustainable Travel International network, reflecting our commitment to journalistic integrity and responsible tourism practices.

While we maintain these professional relationships, we remain editorially independent, ensuring that our content always prioritizes the interests and needs of our readers above all else.

Our Approach

At Great Britain Tourism Guide, we believe in providing information that goes beyond surface-level tourist attractions. Our content aims to:

  • Connect visitors with authentic experiences that reflect the true character of Britain's diverse regions
  • Support local businesses and communities by highlighting independent operators and regional specialties
  • Promote conscious travel with practical advice on reducing environmental impact while maximizing cultural engagement
  • Make travel accessible by providing information for various budgets, accessibility needs, and interests

We're constantly updating and expanding our resources based on feedback from both industry experts and travelers themselves. If you have suggestions for how we can improve our service or destinations you'd like to see covered, we'd love to hear from you through our contact page.